Personal Concept
A self-initiated Nike website concept that reimagines the digital experience around athletic performance, product innovation, technology, and the future of sport.

01 · Challenge
A self-initiated Nike website concept that reimagines the digital experience around athletic performance, product innovation, technology, and the future of sport.
02 · Approach
Nike Reimagined is a self-initiated website concept created to explore a modern, immersive digital experience for the Nike brand. The concept focuses on athletic performance, product discovery, innovation, technology, and the future of sport.
The experience combines product showcases with interactive sections covering performance metrics, athletic stories, Nike-inspired technologies, future sport concepts, and dynamic visual presentation. The goal was to create a bold digital experience that feels connected to Nike's focus on athletes, innovation, products, and movement.
This is an independent personal concept created for portfolio purposes and was not commissioned, approved, or developed for Nike, Inc.
04 · Results
Interaction
WebGL motion
Stack
Next.js
Type
Concept build
Gallery





Context
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