From Brief to Shipped Website

A clear brief saves everyone time. I ask for goals, audience, must-have pages, brand assets, and how success will be measured — leads, bookings, downloads, or brand presence.

Then I map information architecture, wire key sections, and build in vertical slices so stakeholders can react early. Content often arrives late; the layout has to stay flexible.

Before launch: SEO metadata, mobile QA, form testing, analytics, and a rollback plan. After launch: a short handoff on how to request changes.

Shipping is not the end of the relationship — it is the start of measurable results.