Next.js on Vercel for Client Launches

Client marketing sites need fast deploys, predictable previews, and good Core Web Vitals without a heavy ops bill.

Next.js plus Vercel gives me static/SSR flexibility, easy preview URLs for stakeholder review, and a clean path from staging to production. That matters when clients iterate on copy and imagery late in the project.

I keep the stack intentional: TypeScript, accessible UI, image optimization, and analytics only when needed. Fancy infrastructure is not the product — the brand story is.

For portfolio and studio sites, this launch path stays one of my defaults.